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Do you want to have compelling copy on your web pages? Do you need content that does more than inform potential customers?
Internet Marketing Clients
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Most companies are just happy to get on the net; but that is not good enough for us. We produce pages that produce results, and because of that...
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We don't receive any word of mouth, and we are damn proud of it!!
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Now, why would we tell you this? Cuz, it is pretty much true... This is what one of our financial service clients told us. "There is no way I am going to recommend you to one of my competitors. I don't want them to find out about your great service."
Oh, I get it now...
Here is what a few of our other clients have to say :-)
From Steve Norvell, President of Fresh Water Systems. Fresh Water Systems is a highly successful, multi-state supplier of reverse osmosis, carbon filtration, water distillation and water cooler equipment. They have over 20 employees and have been in business for more than a decade. I created this site from scratch: web page design, site layout, visible content and search engine optimization.
Steve wrote (now remember as you read this, Fresh Water is already an established regional corporation):
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"Rod,
After reviewing last nights credit card close I couldn't help but notice that internet sales have increased from $1,000 in our first month to over $6,000! by month three... And now after 6 months almost 60% of our sales originate from our web site you created for us. A very big "Thank You" is in tall order!!
Like most businesses, our water conditioning company is experiencing tremendous changes in consumers preferences and attitudes towards purchasing. We have come full circle from a "hard sell" approach, via business presentation, to more of a "soft sell" approach via Yellow Pages, showroom sales and the now the Internet. Consumers are just too busy and they want to shop when it's convenient for them and not have some pushy salesman on their back.
Recognizing this trend, I challenged you to design a web site that would accomplish two things: 1. Draw customers to our web site 2. Be informative to the point that the consumer could make a purchasing decision as to what type of water treatment (softener, carbon filtration, distillation, reverse osmosis, etc. ) is best suited for him/her without the pressures of a salesperson.
Your advice and creativity paid off! Initially, we had envisioned a the web site to consist of 5 pages. We followed your suggestion to expand the web site in order to provide quality content to our visitors and to have the essential keywords for search engines. The end result was 21 pages, sales beyond our projections, and a backlog of 2 weeks worth of leads via email requests!
We have grown accustomed to customer's responses such as "Your web site is the most informative and comprehensive site on the net". You delivered your promise of top rankings in our diverse categories in all the major search engines, in fact, your last analysis discovered that we are in the top 10 rankings in 26 different categories. That's amazing!
I can't say enough about your services Rod. Please share this letter to anyone considering HowToInternet.com for their web site design and maintenance program. I am a big believer in e-commerce and have already expanded the # of domain names through your services and have recently signed on for a monthly maintenance
Thanks again for your truly competent work!
Steve Norvell, President
p.s. As you hinted, you have become 'my most cost-effective salesperson' via the net."
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And from Angelo Cerchione, a published author (10 books), public relations practitioner for 35 years, newspaper publisher (7 years), director of information for the Barque Picton Castle. The
Picton Castle is a three masted sail boat traveling the world that accepts individuals as crew. They have received coverage by National Geographic and National Public Radio. The layout and site where already existing. I performed search engine optimization and provided consultation on rewriting visible content.
Ang wrote,
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"Rod,
I'm very impressed with the care and attention you've lavished on this project. As a writer I recognize the numerous instances in which you could have just stuck in some commonplace boilerplate script, but, instead, you took the time to read our copy in order to tailor your changes to our specific needs and audience. That's more than we can expected from loved ones today.
I would also like to emphasize the impact that your report had on my clients. For the non-Internet person, all of this is an exercise that is carried on somewhere in cyber ether. They can't feel it or taste it -- particularly if the site is not set up for selling. Ours is more like an elaborate institutional ad.
Your report deals in tangible, palpable results brought about through skillful work. Clients are savvy enough to do a search -- and smart enough to know when a search comes up empty that they have been abandon by their webmaster. If they understand polls and Neilson ratings, then they'll cherish your report of search engine positionings.
Take care, Angelo "
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With another client, yep - another professional
writer, he took the time to summarize our relationship. I found it interesting. He wrote,
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"Rod,
Allow me to make one observation. You have four incongruous images of yourself, each of which you project depending upon the need of the moment. This makes for an interesting, intriguing personality.
First, you present an almost brash, egotistical, harsh, openly critical image which purports to know everything there is to know (about Website) better than any of your competitors; a projection which conveys the point that whomever isn't in agreement with your point(s) of view is to be pitied, for they are doomed."
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he's right...
"Second, anyone who manages to swallow hard enough to get through this hard, impersonal "know-it-all", gets to be rocked by the second you. What appears to be (and what probably is) a calculating, scientific group of procedures to solve each problem, which is more than impressive enough to make the cynic stop and think, "Is it possible that he's THAT good???"
I calculate on my abacus... but the methodology is in the
details..
"Third, you project the image of a lecturer/teacher/communicator, a good one, who details with easily-understood instructions and reasons when presenting an "assignment". Suddenly the brash youth of #1 disappears, to be replaced by well-structured thoughts, phrases, sentences and ultimate procedural goals."
brash youth - nope, I am 44... brash immaturity, well yes...
"Fourth (finally) (and I wonder how many "beg" enough to get to see this particular you), you tell a story of your background in the communication-style of a well-educated gentleman. You show your human side (your wife and Kenzie), you show yourself to be, not a braggart at all, but a decent human being."
Peel the onion far enough and you find...
This is what a prospective client wrote to me...
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Rod,
YOU’RE ON IF YOU WANT TO BE.I decided on the basis of our telephone conversation that I want to work with you. There are two reasons for this which are related to each other.
First, all the “webmeisters” I had talked to previously failed to impress me. They all stressed how beautiful our website can be and how many hits it could generate. It all sounded like advertising agency hype. The hype became defensive as soon as I asked about attracting the visitors we want rather than just clocking up large numbers of hits. I draw blanks when I asked about how the site will make qualified visitors want to take the next (huge) step and contact us.
This is just what happens in 99% of the advertising agencies when you talk about qualified leads and stimulating sales. They like to talk about beautiful adverts that will attract attention and expensive media that reach big audiences.
Second, none talk as sensibly as you about continuous improvement.
Why, thank you for the compliment...
Most of your competitors seem interested in getting an order, doing a job and sending a bill. I need a consultant with whom I can work permanently. Moreover, I expect to pay for the time our project consumes in one way or another.
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There you have a few comments from a few corporate clients.
Contact me and we can discuss how we can be of service to you.
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