The Cheshire Cat only grinned when he saw Alice. "Cheshire Puss," she began, rather timidly, as the cat only grinned a little wider.
"He's pleased so far," thought Alice, and she went on.
"Would you tell me, please dear Cheshire Puss, which way I ought to go from here?'"
"That depends a good deal on where you want to get to," said the Cat.
"I don't much care where" said Alice.
"Then it doesn't matter which way you go," said the Cat.
OK, so that is how most people market the Net... they just show up and hope they go in the correct direction.
Just what is Internet Marketing?
Well, it is not real like real world marketing. Internet marketing is communicating with qualified prospects in the most effective way possible and creating 'buy now' reactions. Marketing controls the interaction between the three elements of a successful web site:
Products - Service
Design - Content
Traffic - Visitors
I guess it is also important to say what it isn't versus what marketing is...
Internet marketing is about driving targeted traffic directly to your web site. It is not about banners, or offline advertising or linking strategies... those may have some importance, but Internet marketing is the ability to make people click onto your web site.
Online marketing is part art, part science, part technique with a good dose of 'the right words at the right time' thrown in... Internet marketing is about reaching out on a one-to-one basis and influencing each customer during each visit.
|Why Consumers Shop
Your Web Site:
Vendor information 67%
No sales pressure 66%
Time savings 62%
Internet marketing is about understanding why consumers come to your web site. Internet marketing is about causing your potential customers to visit your web site.
Internet marketing is different in that your targeted customer elects to come to you, to seek what your web site has to offer. You are not attempting to create an impulse buy, as in the real world -- that impulse has incurred when your potential client went to the search engine or directory and found your top ranked web site.
OK, half the battle has been won - you've got eyeballs...
Now Let's See Who Blink's first
Behind the veneer of your web site graphics lies the HTML coding that caused the visit to occur. We tweaked the HTML source code so your customers can find your site...
we are very good at doing the tweaking. And on your web pages are the words, the words that convey who you are and what you are offering to your soon to be client.
This is how you are of service to your client; this is how you create value for your customer. Understanding the true nature of value creation requires an understanding of the Net...
Gosh, that is what we have, can we share it with you?
Call Robert, now, if you like, at 1.877.944.6100.
Thanks for visiting :)