I-SALES HELP DESK / WEB REVIEW
"Data -> Information -> Knowledge -> Wisdom"
List Moderator: Eva Rosenberg
Published by: AudetteMedia
DATE 7/29/99 Issue # 416
"Rod's Article - Search Engines"
~ Rod Aries responds
From: "Rod Aries" mailto:firstname.lastname@example.org
Subject: Re: "Rod's Article - Search Engines"
You wrote -> > >
3. Keyword meta tags -- Insert your a list of at least 30 important > > keywords, place them in the meta tag > >Why "30 words"? Is there an optimum number of keywords which >will not dilute the success of each one?
Keyword density plays a roll and by putting in extra fluff words on a page, that don't relate to that page can dilute your density, and dilute the content of your page as well.
So, I suggest a core of 30 words to force you to focus on your page; of course this core of 30 words will vary by the content of each of your web pages.
Once you write your meta tag keyword list, use it as a check list to see if your page is really about those words, if not adjust accordingly..
5. Meta description -- Write 3 or 4 keyword laden sentences > for your meta description > >Some search engines index only 90 characters cutting off your >description midstream, so to speak.
Different engines truncate at different character counts. See searchenginewatch.com for those counts.
Some people advocate to write for the lowest common denominator, I tend to write to the highest number of characters allowed
Will having a longer description hurt you?
You can have a very long description, and I used to do this, but I don't any more...
Can it help you by increasing the keyword density on your page?
Yes, definitely, absolutely. That is why you use keyword laden. AND note that not all the engines use the meta description as part of the algorithm...
At your service,
Rod Aries, How To Internet Your Business
Our last two clients had over 600 top 20 rankings for their
keywords... yep, 600+
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