I-Search Discussion List
"Understanding Internet search technology."
List Moderator: Detlev Johnson
DATE 1/11/00 Issue #189
"Spam spotting and other muses"
~ Rod Aries
From: "Rod Aries" <firstname.lastname@example.org>
Subject: Spam spotting and other muses
Getting ranked on the net ain't easy, so I look at hundreds and hundreds of sites a week, understanding why sites are ranked, determining why they are effective, trying to learn new techniques, studying how content influences rankings, why is that site so successful etc.
You will see all the things not to do:
* keyword stuffing
* keyword repetition
* same font on same color background
* hidden pixel linking
* tiny, unreadable print to jam in keywords
I wanted to see if these pages were just created long ago, when some of the techniques were working so I backed up one directory and saw all the pages were created just a few days ago.
Now, don't get me wrong, I am not one of those guys who is totally innocent; I have experimented with most, if not all, of the techniques as they come and go, from 'single word on a page' linking strategy to just good ol', high quality content, to learn what works and what doesn't.
I know a lot of people say, "Search engines and search directories are different," (they are, and we create web sites solely for a specific engine or directory) but the same basic tenet underlies both the engine and directory 'algorithms,' whether human or machine: Deliver high quality content in a specific manner that meets the parameters of that search portal. You do that and you get ranked, you don't do it and you don't get ranked...
Of course that is just the Internet marketing of the site to achieve a high "ranking" aspect of web sites. Another skill is creating compelling content to cause customers to click. Then the real trick is integrating the "marketing/ranking/traffic" with the "content/layout/clicking" so it spans across the entire spectrum from creation to commerce. You must have all aspects to have a highly successful web sites, because if you just have a high ranking site, with crummy content, no business; if you have great content and no rankings, no business.
Oh yeah, you have to have price and customer relations and a product or service to offer as well. All of that has to be integrated into that one seamless package. I guess if it was easy, everybody would be doing it.