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 NET COPYWRITING

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ABOUT HOW TO INTERNET

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I - S - A - L - E - S D - I - G - E - S - T

"Data -> Information -> Knowledge -> Wisdom"

List Moderator: Supported by:
John Audette Multimedia Marketing Group
ja@mmgco.com http://www.adventive.com
November 4, 1998 Digest # 738

From: Rod Aries
Subject: RE: autoresponders
From: James Punteney <jamesp@mmgco.com>

I agree with Greg that the use of autoresponders would reduce the effectiveness of the email. While the only experience that I have with them is as a recipient I will rarely seek more information from an autoresponder. I am much more likely to click on a url or cut and paste a url into my browser though. Which leads me to my question. Does anyone have any information on the effectiveness of including a url in an email message compared to an autoresponder? Or what about giving the customers a choice of which method they would like (i.e. full message text, autorespond, or go to a web page).

A couple of years ago, I had over 50 autoresponders at one time (well, I didn't have any web sites at that time either...). I don't use autoresponders now. Here is why:

If they are requesting information FROM my web site via an autoresponder, why not just put the info on the site so they don't have to request it. (Although I have considered setting up an autoresponder saying, "If you would like a copy of the text of this site sent to your, use this autoresponder...")

I use Eudora 4.1 and have established +/- 100 template responses, yep-a manual autoresponder. I did this because I found on messages to my autoresponder that about 20% of the time, the person requesting had asked for more info or a special question. I prefer to read those questions first and then respond.

At your service,
Rod Aries,
How To Internet Your Business

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