internet marketing

internet marketing

internet marketing

internet marketing

Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.

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 NET COPYWRITING

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 COMPREHENSIVE WEB SITE

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WEB PAGE RANKINGS & SITE OPTIMIZATION

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

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I-Sales Discussion List Digest 
Data => Information => Knowledge => Wisdom

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Conversion Rates from PPC Search Engines

From: Rod Aries

Nobody beats the big G for traffic these days, but many find Google's conversion rates low in relation to the traffic. From a sales viewpoint, where do your best conversion rates come from?

Search engines don't convert, they don't do the "sales." The content on your web site turns visitor into customer. If you are not converting -- don't kick the dog, don't shoot the messenger and don't give up... Re-examine your content, your layout, your flow, your usability, your pricing, your information, your ease of use and your image.

We have a client who sells big ticket items. She told us that she would be very happy if we just achieved 5 sales a day. We were getting great traffic for a very specific niche, but only averaged about 2-4 sales per day, nonetheless she was pleased. We then examined how visitors arrived at the site and based on this refined data, we went in and re-worked our content and our usability... we now average 12-18 sales a day. We now do this for every client, with almost always a dramatic increase in sales.

When visitors "find" your web site, they are ready to convert, they want to convert, they have searched for what you have, so don't have your site designed as you want, have it designed as they want.

At your service,
Rod Aries

How To Internet Your Business
 
Proven Internet Marketing Results For Business.

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