internet marketing

internet marketing

internet marketing

internet marketing

Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.

internet marketing  Home

  internet marketing
internet marketing

 NET COPYWRITING

internet marketing Effective Internet 
Writing

internet marketing

 COMPREHENSIVE WEB SITE

internet marketing Web Page Analysis

internet marketing

WEB PAGE RANKINGS & SITE OPTIMIZATION

internet marketing Search Engine Optimization Process

internet marketing

ANALYTICAL COMPETITOR ANALYSIS

internet marketing Competitor Web Site Analysis

internet marketing

ARTICLES & SEARCH ENGINE INFORMATION

internet marketing Internet Marketing Articles

internet marketing

SEARCH ENGINE SUBMISSION SERVICES

internet marketing Search Engine Submission Services

internet marketing

ABOUT HOW TO INTERNET

internet marketing Real Surfing... sorta'

internet marketing Our Purpose

internet marketing

internet marketing

I-Sales Discussion List Digest 
Data => Information => Knowledge => Wisdom

Back to Tips Page
 

internet marketing

Web Site Aesthetics -- Form vs Function

From: Rod Aries

Komra asked,

So, what place does beauty have in effective design? How should a designer approach this issue?

I generally tell clients that a "pretty" web site is just step one of a the visitor's experience. It is a simple pass/fail decision: potential customers will judge your site by its cover, so if your site looks hokey, then they will probably leave. If your site looks nice, then they may be enticed to actually read your site for what they are really looking for.

Depending on numerous factors, you may be able to convert visitors to customers. Some of the factors can lead to sales include:

1. Above the fold

Remember, your customers are searching for information they want. You need to give them your information 'above the fold,' in the first viewable part of the screen, not at the bottom of the viewable screen. The same way a newspaper places its headlines 'above the fold,' you must place your headlines at the top of the viewing screen -- you need to fire all your guns at once and tell them you have what they want.

2. "I'll show you mine"

When someone visits, it is a one way street -- they want your info, and don't want to give you theirs, and they want your info easy to find. Many sites either; a) hide the information or b) make someone register to find the data.

3. "Hey, Bud"

Stoic writing may be great for visiting Queen Elizabeth type sites, but, you know, I think people like to have a little personality and a bit of friendliness in the content... sorta' make them feel at home, and at ease.

4. Price

The nicest looking site filled with great prose isn't going to make the customer "overpay" for the desired item. Be competitive on your pricing.

5. Call to action

Many sites fail for many reasons. Two of the major factors are: a) they make it hard to contact you, and b) the sites don't have a call to action -- which can be as simple as an "order here" button. Ask and ye shall receive.

So, in short, we tell our clients that to have a successful site it is -- design for show, content for dough.

At your service,
Rod Aries

How To Internet Your Business
 
Proven Internet Marketing Results For Business.

Back to Tips Page
 

 

 

HOW TO INTERNET YOUR BUSINESS
915 Neptune Encinitas, CA 92024
Contact Us       www.howtointernet.com
Internet marketing & online web promotion for business web sites.
All rights reserved. Copyright HowToInternet.com 1996-

internet marketing