internet marketing

internet marketing

internet marketing

internet marketing

Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.

internet marketing  Home

  internet marketing
internet marketing

 NET COPYWRITING

internet marketing Effective Internet 
Writing

internet marketing

 COMPREHENSIVE WEB SITE

internet marketing Web Page Analysis

internet marketing

WEB PAGE RANKINGS & SITE OPTIMIZATION

internet marketing Search Engine Optimization Process

internet marketing

ANALYTICAL COMPETITOR ANALYSIS

internet marketing Competitor Web Site Analysis

internet marketing

ARTICLES & SEARCH ENGINE INFORMATION

internet marketing Internet Marketing Articles

internet marketing

SEARCH ENGINE SUBMISSION SERVICES

internet marketing Search Engine Submission Services

internet marketing

ABOUT HOW TO INTERNET

internet marketing Real Surfing... sorta'

internet marketing Our Purpose

internet marketing

internet marketing


I-Search Discussion List
"Understanding Internet search technology."

List Moderator: Marshall D. Simmonds
E-Mail i-search@mmgco.com
DATE 7/10/98 Issue #043

"Image map"
~Rod Aries
Subject: Re: image maps

Michael,
I am considering using an image map in place of a large list of categories. I need to know if I should also place regular links on all pages. Or if placing them on one main page would be sufficient for the search engines to crawl the other pages that are on the image map.

I have a number of web designers who are my clients. They are very good at creating slick, nice, professional, unique, original etc. work, that just looks good, and, you know, they are so exhausted from their creations, that they ask me to do the grunt work - the html structuring, the extra bits that help the search engines easily digest the beauty of their site. Well, since I am not artsy kinda' guy, I concede and at this point we enter into the design versus function debate... Many of the designers have asked me about image maps, telling me all the reasons they are better: * looks professional, looks good (use alt tags) * easy to update each navigational bar with a single gif And I comment back to them: * you lose a precious opportunity to give a big dose of keywords, from a navigational bar, to the search engines when you use an image map * looks professional, but not all search engines will index alt tags, and it is unknown what weight, if any, they assign to alt tags versus text in the body of a page * Front Page and other programs have an include bot that allows easy updating of navigational bars. So, as with most debates, we end up with a compromise -- use text for a navigational bar, put a nice logo above it (with alt tags) and use nice buttons (with alt tags) to give it that "designer look" while meeting the needs of the search engines.

At your service,
Rod Aries, How To Internet Your Business
Competent Internet Presence Consulting

Back to Tips Page
 

 

HOW TO INTERNET YOUR BUSINESS
915 Neptune Encinitas, CA 92024
Contact Us       www.howtointernet.com
Internet marketing & online web promotion for business web sites.
All rights reserved. Copyright HowToInternet.com 1996-

internet marketing