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I-Search Discussion List
"Understanding Internet search technology."

List Moderator:Detlev Johnson
E-Mail:i-search@mmgco.com

DATE 11/23/99           Issue #178

"Optimizing Search Directories"
 Rod Aries

From: "Rod Aries" <howtointernet@home.com>
Subject: Optimizing Search Directories

Derrick wrote... >Yahoo and Open Directory Project are probably the most important directories and should be submitted to with great care and accuracy.<

Definitely, with about 50% of all "search engine" net-wide searches occurring at Yahoo! and DMOZ feeding numerous "search engines" these two directories are far more important than the true search engines.

>> Unfortunately you can't optimize your placements at these except during the initial submissions process.<<

It is probably semantics, but if you are optimizing for Yahoo during the submission process, you missed the boat and you are way too late.

The optimization of a site for submission to search directories is one of the most critical elements required for traffic, yet also one of the most misunderstood and definitely the most ignored. The best example I can offer is the same way people say, "That site was probably designed by the person's 16 year old neighbor..." is the same way the most people submit their site to the directories.

The search directory optimization process begins long before the submission: the site, the look, the wording, the titles and much, much, much more must be created from the ground up to be constructed SOLELY to gain an optimal ranking in Yahoo, while of course offering deep, meaningful content and information to your visitors.

Your submission to ANY search directory has to be carefully hand-crafted, thoughtfully sculpted and lovingly constructed to fully conform with all the nuances of EACH directory. You slop a submission in, and you get a sloppy ranking.

You see so many $50,000 web sites with 45 cent descriptions... scary... sad...

So many people think they can just read an article or two on 'how to submit to Yahoo' and then do the steps... it just ain't so.

You botch a Yahoo submission and you won't be included in the directory. Or, if you do a half-hearted submission, but get into Yahoo, you get a half-hearted ranking. And you will be one of the thousands of people that boast to their friends, "Hey, I am in Yahoo," but fail to realize their full traffic potential because they just didn't know better.


Obtaining rankings in Yahoo follows one of Covey's famous principles: Begin with the end in mind.

At your service,
Rod Aries, How To Internet Your Business
~ http://www.howtointernet.com/?post
Proven Internet Marketing Results For Business.

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