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 NET COPYWRITING

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 COMPREHENSIVE WEB SITE

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WEB PAGE RANKINGS & SITE OPTIMIZATION

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

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I-SALES HELP DESK
"Data -> Information -> Knowledge -> Wisdom"

List Moderator: Eva Rosenberg
E-Mail evarose@mmgco.com

Published by: AudetteMedia
URL: http://www.audettemedia.com

November 19, 1998   Issue # 248

"Revised Site--Engine Submissions - Tweaking"
~ Rod Aries

Subject: Revised Site--Engine Submissions - Tweaking

Debra, >Subject: Revised Site--Engine Submissions - Tweaking We are in the middle of a major revision of our Web site <http://www.quickquote.com> and are gearing up to promote the new site when it's completed. Since we periodically re-submit our site to search engines anyway, <

Test your current web ranking BEFORE your submit your web page. If you have a good ranking, AND if you have changed either the file size or file date AFTER you originally submitted your site and achieved your great ranking, DO NOT resubmit. You, in all likelihood will LOSE your ranking.

Search engine algorithms changes, a daily increase in the number of competitors and luck (or lack of it) all verify that it is easier to go down, than up... How do I know this, I have done it to my own site!! Never more.

What to do? You can go to each of the search engines and check for various keywords and see if you are ranked or you can use a software program to do this for you like http://www.howtointernet.com/webposition.htm

Also, you ask, what do you do if you have a page that has a good ranking and yet you have to tweak it...

Well, here is what I would do -- assuming the content on the ranked page is good enough to keep, make a copy of the web page, say it is quotes.htm and leave it exactly where it is, untouched, and hopefully with links to the rest of your site. Now, take the copy of the quotes page and create a new page, say quote.htm and edit the page however you want. Now adjust all the links you had pointing to quotes.htm to quote.htm. Quotes becomes an orphan page.

The net effect -- you keep a page with a good ranking, that page becomes a portal page top rest of your site and you get to update the rest of your site with new and approved content...

At your service,
Rod Aries, How To Internet Your Business

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