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 NET COPYWRITING

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Writing

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 COMPREHENSIVE WEB SITE

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WEB PAGE RANKINGS & SITE OPTIMIZATION

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

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I-Content  Discussion List Digest 

Where Creativity Has Value

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Search Engine Impact

From: Rod Aries It is like the author Jonathan Franzen, who was selected to appear on Oprah's Book Club, but snubbed Oprah. [Moderator's note: I.e., Oprah Winfrey, top U.S. TV talk show host, syndicated around the world.] Franzen worried about his place in the "high-art literary tradition" and complained that the Oprah logo on his book amounted to a "corporate" endorsement and wasn't really "worthy" for his book because she wasn't a true critic. Oprah then withdrew the offer, probably costing Franzen thousands and thousands of sales. If you are in business, consider the search engines as Oprah -- you want their endorsement, and the traffic they bring. 

But, I will agree that writing for the Internet is different than writing for the real world. Viewers generally come to your site for a different reason and want to be able to process that data in a manner convenient to them -- not to read intensely profound works of literature. ( More on this at http://www.howtointernet.com/net_copy_writing.html. ) 

Marcia stated:
The greatest number of visitors are coming to my site via phrases for which I am ranked either #1 or close to #1.

We own 10,000 domains and we market and monitor them closely. I have a personal business site that I have had for about four years. When I first built it, I was happy to get 300 visitors a month. Over time I have worked hard to build up traffic, up to almost 100,000 unique visitors a month. For the last 10-12 months I have enjoyed a number one ranking in a major Yahoo directory (not on a directory, but on a search) and I have received 800-1,200 visitors a day from Yahoo for this reasonably, frequently searched term.

About a month ago, I fell to the second slot, and then about a week ago I fell to the third slot. My traffic, now in the number three position, is now about 300-500 per day... In the number two spot I was about 500-750 a day.

In short, I dropped down two spots and lost about 15,000 monthly visitors to my site from Yahoo, or about 15% of my overall traffic for this site.

It looks like, based on this isolated observation, that a 2nd ranking may get about half of a top ranking, and a third ranking about a third of the traffic a top ranked web page receives. Imagine how a number 10 or number 25 ranking compares....

In short, Oprah would say, get ranked high, and let customers decide what is "worthy."

At your service,
Rod Aries

How To Internet Your Business
 
Proven Internet Marketing Results For Business.

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