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bCentral Daily Digest 
Moderated Discussion List 
"Effective Online Advertising" 
November 12, 2001 Digest #1207

-=Search Engine Re-submissions=-

~ Rod Aries

"Test your current web ranking BEFORE you re-submit your web page."

==== CONTINUING ==================================

From: Rod Aries <rod@howtointernet,com>
Subject: SE resubmission

  • I am confused about search engine re-submissions.
  • I have never re-submitted our website to any engine where  it is already listed and enjoys decent ranking...

- Brigitte Burchett, Daily 1206

This is what we share with our clients: Test your current web ranking BEFORE you re-submit your web page. If you have a good ranking, AND if you have changed either the file size or file date AFTER you originally submitted your site and achieved your great ranking, DO NOT resubmit. You, in all likelihood will LOSE your ranking. Search engine algorithms change, more competitors are now in existence. How do I know this, I have done it to my own site!! Never more.

As a rule you will only want to resubmit your Web site each time you update or changed it AND you have been recently spidered AND only then if you are not ranking well.

You can go to each engines and check for various keywords and see if you are ranked or you can use a software program to do this for you. We have one dedicated computer out of our 23 office computers that only runs this software (and two others) and does nothing but check positions before we decide to resubmit.

Yet, I often read advice that re-submission should be made monthly.

Undoubtedly from companies specializing in being paid for submissions... And, as I am sure you know, a word of caution... Almost every company that submits sites to search engines will not tell you this, but if you submit a web page that has not been optimized, you will not rank very high in the engines and you are, in effect, wasting your money. They do not mention the necessity to optimize because either they don't know about it themselves or they can't optimize or they are more concerned about receiving your money than providing competent service. 

Additionally, many people argue that you can't really optimize for the search directories, when in fact you have to spend more time optimizing for a directory than you do for a spider from a search engine. You only get one chance with a directory...

Lastly, if you use a company to submit your page(s) please verify that they understand the rules on how and when to submit to each portal.

At your service,

Rod Aries

How To Internet Your Business
http://www.howtointernet.com/

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