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Janurary 19, 2000

Search Engine Submittals
Rod Aries

From: Rod Aries <howtointernet@home.com>

Subject: Re: Frequency of Search Engine Submittals

12/17/1999 , you wrote:

Has anyone found recommendations on the appropriate frequency for submitting a site to search engines?

. . . . there is no frequency

Used to be once you were in, you were in. Now it sounds like it should be submitted on a "regular" basis. I'm looking for a better definition of "regular".

Well, I always say that "If you feed the spider, you feed the man," but just because a site is submitted doesn't mean it is going to be ranked, or even found. We all know the computer adage, "Garbage in, garbage out." If you have a poorly optimized site for search engine relevancy, or if your site doesn't offer an acceptable appearance for the human reviewers of a search directory, frequent submissions are futile. The only thing frequent submissions will do is insuring you will be frequently listed near the bottom of 500+ search engines. There is no magic in the submission to the engines, the magic in the way your HTML is structurally designed and optimized for the engines and the quality of appearance for the directories. AND on the topic of search engines,

Do NOT, NOT, NOT set up your pages to be automatically submitted to the engines on some interval. It can be the kiss of death for your rankings.

TTest your current web ranking BEFORE your submit your web page. If you have a good ranking, AND if you have changed either the file size or file date AFTER you originally submitted your site and achieved your great ranking, DO NOT resubmit. You, in all likelihood will LOSE your ranking. Search engine algorithms change, more competitors are now in existence. How do I know this, I have did this to my own site two years ago!! Never more.

At your service,
Rod Aries

HowToInternet.com is a leading online company creating highly targeted traffic, offering web site promotion services, implementing proven Internet marketing techniques and providing comprehensive search engine/directory management strategies to corporate clients.


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