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I-Sales Digest
"Data -> Information -> Knowledge -> Wisdom"

Guest Moderator: Published by:
Dana Blankenhorn Adventive
danab@adventive.com www.adventive.com

Monday, July 24, 2000           Digest # 1131

"Stopping Web Site Thieves"
~ Rod Aries

>

TOPIC: STOPPING WEB SITE THIEVES

A few of things you can do (for sites you think may be subject to pilferage) is to create unique text/wording/file names throughout your site...

1. Use a bit of unique phrasing in your visible text. Instead of saying, "Our company" say "Our decade-old company." Or, how about in your address where you say "Encinitas, California - USA." The 'decade-old' and 'California - USA' with hyphens are pretty unique, especially when coupled with the other adjacent text.

Even 'Rat Bast****s' could be unique...

2. Give your web pages unique names; instead of saying postings.htm, how about http://www.howtointernet.com/postings/whodoyoutrust.htm

3. Give your image unique names; instead of saying rose.gif, how about prettiest_rose_in_the_world.gif

4. When people copy HTML into a HTML editor they don't always check the comments tags. Hide comment tags inside your HTML. In example, <!-- copyright www.InNetWeTrust.com 2000** --> could be buried with the HTML

In any of the above examples, simply go to a meta search engine (it is easier to search multiple engines, rather that engine by engine) like http://www.metacrawler.com/index.html and search for the unique text, such as "Our decade-old company" prettiest_rose_in_the_world.gif copyright www.InNetWeTrust.com 2000** and you will find if someone is 'borrowing' your creative :0.

At your service,
Rod Aries
How To Internet Your Business
Industrial Strength Search Engine Optimization
http://www.howtointernet.com/?industrial

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