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 NET COPYWRITING

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ABOUT HOW TO INTERNET

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LinkExchange Daily Digest
Moderated Discussion List

"Effective Online Advertising"

List Moderator: Supported by:
Adam Audette LinkExchange
aa@le-digest.com http://www.adventive.com

November 12, 1998 Digest #469

"Traffic Sources"
~ Rod Aries


Subject: Re: Traffic Sources

Clearly, there are no "magic bullets" to be gained solely from content and hoped for search engine positioning...Show me a site who has not utilized any paid advertising and I'll show you a site destined for obscurity.< - Jeffrey Antisdel

Hmm...I am not quite sure I buy this comment. My first web site is now annualized at 500,000 unique page views per year. How did I do it? Content and search engine positioning. In football it's called the 'Run and Shoot' offense, on the net it is the 'Write and Tweak'.

What has it cost me? $15 a month in hosting, $129 in Front Page and a lot of hours experimenting, learning and reading. I have not spent a penny on advertising...not a penny. What I have spent money on is domains. I now own over 120 unique domains...and I do accept paid advertising :)

At your service,
Rod Aries

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