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"Effective Online Advertising"
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Adam Audette LinkExchange
aa@le-digest.com http://www.adventive.com
November 12, 1998 Digest #469
"Traffic Sources"
~ Rod Aries
Subject: Re: Traffic Sources
Clearly, there are no "magic bullets" to be gained solely
from content and hoped for search engine positioning...Show me a site who has not utilized
any paid advertising and I'll show you a site destined for obscurity.< - Jeffrey
Antisdel
Hmm...I am not quite sure I buy this comment. My first web site is
now annualized at 500,000 unique page views per year. How did I do it? Content and search
engine positioning. In football it's called the 'Run and Shoot' offense, on the net it is
the 'Write and Tweak'.
What has it cost me? $15 a month in hosting, $129 in Front Page and
a lot of hours experimenting, learning and reading. I have not spent a penny on
advertising...not a penny. What I have spent money on is domains. I now own over 120
unique domains...and I do accept paid advertising :)
At your service,
Rod Aries
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