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 NET COPYWRITING

internet marketing Effective Internet 
Writing

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 COMPREHENSIVE WEB SITE

internet marketing Web Page Analysis

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WEB PAGE RANKINGS & SITE OPTIMIZATION

internet marketing Search Engine Optimization Process

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

internet marketing Real Surfing... sorta'

internet marketing Our Purpose

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I - S - A - L - E - S D - I - G - E - S - T

"Data -> Information -> Knowledge -> Wisdom"

List Moderator: John Audette
Supported by: Multimedia Marketing Group
ja@mmgco.com http://www.adventive.com

May 14, 1999 Digest # 863

"Web Copy - Is It Different?"
~ Rod Aries

CONTINUING DISCUSSION
From: "Rod Aries <howtointernet@home.com>
Subject: Web Copy - Is It Different?

Maurice L. Entwistle wrote: >> Much of the brochurware and 3-ring binder material that companies hand out are not really suitable for the web. In my experience, web copy needs to be a little breezier, lighter, more succinct. Short sentences work better. <<

I agree with what your perspective and would like to add (almost as importantly... maybe more importantly), that most people will not get to read what you have written for web viewers, unless you first write for search engines... Your ability to write highly relevant, keyword dense, visible text will help you score better. The visible text of a site can account for 50-80% of a rankings position. (Obviously, once the visitor arrives, you need compelling text to make them take action.)

The words you write determine the ranking you will receive from a search engine algorithm. A phrase like "Our Vision is to be viewed by our existing and potential customers, and employees as a leader and quality company in our industry. We are committed to meet and exceed the expectations of our customers worldwide." This is nice to tell visitors -- may even give one or two visitors the warm fuzzies. But can you tell what this company sells? If you can't the search engines can't either... and it is unlikely that a human will ever see it, other than mom, the secretary who had to type it and someone who enters the url by mistake.

In short, visible text not only has to be written in a "breezier, lighter, more succinct" fashion for human consumption but in a "highly relevant, keyword dense" manner for spider consumption.

If you feed the spider, you feed the man...

At your service,
Rod Aries
How To Internet Your Business
Industrial Strength Search Engine Optimization
http://www.howtointernet.com/?industrial

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