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 NET COPYWRITING

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Writing

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 COMPREHENSIVE WEB SITE

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WEB PAGE RANKINGS & SITE OPTIMIZATION

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ANALYTICAL COMPETITOR ANALYSIS

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ARTICLES & SEARCH ENGINE INFORMATION

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SEARCH ENGINE SUBMISSION SERVICES

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ABOUT HOW TO INTERNET

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I-SALES HELP DESK

"Data -> Information -> Knowledge -> Wisdom"

List Moderator: Eva Rosenberg
E-Mail evarose@mmgco.com

Published by: AudetteMedia
URL: http://www.audettemedia.com

June 24, 1998 Issue # 162

" What does the Title' meta tag do?"
~ Rod Aries


Subject: What does the ‘Title' meta tag do?

Dan,

Subject: What does the ‘Title' meta tag do? I carefully write my pages titles, since they are so dear to the hearts of most S.E. spiders. Do I also need to be equally careful in the use of the meta title? Or is the meta title not important?

Well, it depends on the engine, but some engines (INFOSEEK!!) weigh the title heavily in their rankings. A well written title can mean the difference between a top ranking and "no-where-to-be-found."

The following is extracted from our free report "Optimizing the title on your web page." ( Give it the "Wu-Wu" it needs) the full report is at <http://www.howtointernet.com/titles.htm> http://www.howtointernet.com/titles.htm THERE ARE TWO ESSENTIAL ELEMENTS TO EVERY WELL- DESIGNED WEB PAGE What many people don't realize is that there are two essential designs to every properly functioning web page. First, the art and visual components, which is the work that everybody sees when they visit your site. And second, the web structure and underlying layout that supports your visual design, and more importantly, allows your Internet visitors to find you, via search engines. This structural component is not entirely visible, as much of it lies in the coding of your web sites language (HTML).

Your visual element is what makes your Internet presence unique, it is what conveys the image you are attempting to communicate to your current and future clients. You have spent a great deal of time, and money, and effort, creating the perfect site for your product or service; but probably haven't spent much time ensuring your web page is found.

furthermore...

Let's examine the "title" component of the structural design. An example might be an insurance broker's site. The title might read,

"Welcome to Optimal Insurance."

When the Internet visitor arrives, they are greeted by a friendly title indeed. One slight problem, no one will ever arrive via a search engine that weighs titles into the engine algorithm. An Internet user, if they don't know the name of your company, won't search for "Optimal" and they certainly won't search "Welcome." The word "insurance" MAY be searched, so we have one possible keyword out of four words. Applying just a bit of wizardry might produce a slightly better title such as:

"Insurance: Long term disability, casualty, health and medical, life and property for your business or residential needs."

The net effect is that our title has 10 commonly searched keyword/phrases. Now, which site do you think will rank higher for relevancy against key words searched?

At your service,
Rod Aries
How To Internet Your Business

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