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I-SALES HELP DESK
"Data -> Information -> Knowledge -> Wisdom"
List Moderator: Eva Rosenberg
E-Mail evarose@mmgco.com
Published by: AudetteMedia
URL: http://www.audettemedia.com
June 24, 1998 Issue # 162
" What does the Title' meta tag do?"
~ Rod Aries
Subject: What does the ‘Title' meta tag do?
Dan,
Subject: What does the ‘Title' meta tag do? I carefully write
my pages titles, since they are so dear to the hearts of most S.E. spiders. Do I also need
to be equally careful in the use of the meta title? Or is the meta title not important?
Well, it depends on the engine, but some engines (INFOSEEK!!) weigh
the title heavily in their rankings. A well written title can mean the difference between
a top ranking and "no-where-to-be-found."
The following is extracted from our free report "Optimizing the
title on your web page." ( Give it the "Wu-Wu" it needs) the full report is
at <http://www.howtointernet.com/titles.htm> http://www.howtointernet.com/titles.htm
THERE ARE TWO ESSENTIAL ELEMENTS TO EVERY WELL- DESIGNED WEB PAGE What many people don't
realize is that there are two essential designs to every properly functioning web page.
First, the art and visual components, which is the work that everybody sees when they
visit your site. And second, the web structure and underlying layout that supports your
visual design, and more importantly, allows your Internet visitors to find you, via search
engines. This structural component is not entirely visible, as much of it lies in the
coding of your web sites language (HTML).
Your visual element is what makes your Internet presence unique, it
is what conveys the image you are attempting to communicate to your current and future
clients. You have spent a great deal of time, and money, and effort, creating the perfect
site for your product or service; but probably haven't spent much time ensuring your web
page is found.
furthermore...
Let's examine the "title" component of the structural
design. An example might be an insurance broker's site. The title might read,
"Welcome to Optimal Insurance."
When the Internet visitor arrives, they are greeted by a friendly
title indeed. One slight problem, no one will ever arrive via a search engine that weighs
titles into the engine algorithm. An Internet user, if they don't know the name of your
company, won't search for "Optimal" and they certainly won't search
"Welcome." The word "insurance" MAY be searched, so we have one
possible keyword out of four words. Applying just a bit of wizardry might produce a
slightly better title such as:
"Insurance: Long term disability, casualty, health and medical,
life and property for your business or residential needs."
The net effect is that our title has 10 commonly searched
keyword/phrases. Now, which site do you think will rank higher for relevancy against key
words searched?
At your service,
Rod Aries
How To Internet Your Business
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