"Data -> Information -> Knowledge -> Wisdom"
John Audette email@example.com
November 27, 2000
Issue # 1218
"New TLDs" ~ Robert FarrisFrom: Robert Farris <<>
TOPIC: GETTING LISTED ON YAHOO: GREASED PALM METHOD
Rich Clark wrote:
We are in the cookie jar business and tried unsuccessfully to get the cookiejars.com address... we were able to get the cookiejars.net domain shortly after they released the dot net name restrictions. The only problem is that when you verbally tell someone that your web site is
cookiejars.net, many think all domains are .com so try and put in the .com and then say our site won't come up for the obvious reasons. This is a minor problem.
This may be a minor problem now; but wait until a competitor takes the *.com version and makes it active.
I think the new TLD's will help site owner like us, because the general public will become more aware that all sites are not
You think it is difficult trying to get people to remember you are *.net or *.org instead of .com? Wait until people have to remember if it is *.biz, *.info, *.name, * .pro, *.aero, *.museum or *.coop. You will be saying
In my humble opinion, these additions will dilute the value of dot coms <<
Hmm, you mean the way 1-800 numbers have been devalued since the introduction of 888, 877 and now 866 numbers? Hardly. I don't see ad agencies drooling over the opportunity to scrap the 1-800-Flowers campaign and replace with the new 1-866-Flowers effort. You have half a decade of dotcom this, dotcom that, here a
dotcom, there a dotcom to overcome. The *.com names are dominant and they are going dominant for at least a while.
I also think that the TLD value decline will cause many current owners of domain who purchased them only for profit making purposes in the value of the name will not continue to hold on to them.
The new domain extensions are so specific that not all names will be appropriate under the extensions. While cookiejars.biz may taste right, you wouldn't want to get your hand caught in any of these cookiejars.aero or cookiejars.coop names. :))
a) You are best to submit directly to Yahoo and pay the $199 business express submission. This 'greased palms' Yahoo method (that
Paul suggested) does not work.
b) We also confirmed (like we didn't already know); that the most
cost-effective marketing is by the search engines...and not banner ads. More and more companies are realizing the marketing power of
search engines; that is why our company has a 4+ week delay for any new corporate marketing clients. Good problem to have. :))
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