internet marketing

internet marketing

internet marketing

internet marketing

Internet Marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM) & Pay Per Click Management Services.

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If you are interested in receiving information on seminars or learning more about how to improve your web site, please contact me.

Seminar Topics: Internet Marketing

A diverse range of Internet marketing topics are available, including:

Internet Mortgage Marketing: 
Tips, Tricks, and What NOT To Do. 

  • Driving traffic: Head ‘em up, move ‘em out

  • Clicks away: Banner ads and other questionable activity.

  • Who ‘dat?: Following the trail of bread crumbs that lead to your site.

  • How to spy on your competitor. How to spy on your self.

  • Precision mortgage marketing: Getting your next door neighbor to your web site, without them knowing it.

  • Search engine placement, management and positioning: More than a submission.

  • Why your mother can’t find your web site: How to get your web site found.
    Ten fatal flaws of mortgage marketing: Care to make it 11? 
    Permission marketing: May I? 

  • Linking strategies: They check in, but they don’t check out.

"I learned more in one hour from Mortgage Promote than attending a three day seminar that cost $2,600. Your speaking styles are easy-to-understand, practical, insightful and entertaining." A.L., Phoenix, AZ 

The Internet is Not What You Think It Is.

  • What the ‘com’ in .com, really stands for - It is not commercial or commerce. 

  • What the ‘com’ in .com, really stands for - It is not commercial or commerce. 

  • What ATM's, automated gas pumps and online stock brokerage can tell us about the future of online mortgage companies.

  • Informative Internet statistics and how it relates to the mortgage industry - who, what, where, when, why... and how these stats impact your site.

"Part Dennis Miller, part Einstein, part Yoda… and all parts were great.” E.W., Salt Lake City, UT

50 Steps You Must Take When You Design Your Site.

  • Graphical prowess: Too much ‘wu-wu’ on your site?

  • First impressions count: Eight seconds to glory.

  • Navigating your site: You confuse, you lose. 

  • Silly putty or steel?: Where to be flexible in your web site.

  • Protecting source code: Trust in God, but cloak your site...

"You put the 'wu' in 'wu-wu.'” 
T.K., Portland, OR

Design For Show, Content For Dough.

  • How to create compelling content.

  • Why you have to have content, and why fresh content is a myth.
    Understanding your logs and why this is more important than paid market research.

  • Does size really matter? Well, does it? 

  • Appearance: Comic books vs. Hemingway, why Superman always wins.
    Typoes and speling: Seaking morgages.

  • How to communicate trustworthiness to a skeptical customer. 

"Thank you so much for your presentation. It was great to learn new ideas on how to redesign my web site to increase business. Keep up the excellent work." T.F., Los Angeles, CA 

Presentation Information

Most speaking engagements and presentations are typically 50 to 90 minutes in length. Rob or Rod can offer more in-depth material, if requested, or speak on related Internet topics, such as online web promotions, web site development and domain names. 

Rod Aries and Robert Farris are principal partners at Mr. Aries and Mr. Farris regularly speak at regional and national internet conventions and are also the monthly Internet column writers for National Mortgage Broker Magazine (NAMB).



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